HR Tech Giant Gusto Scoops Up SMB Retirement Plan Provider Guideline
Gusto, an HR tech company valued at nearly $10 billion, has agreed to acquire Guideline, a startup that provides retirement plans to small and medium-sized businesses. The combined platform will let SMBs manage payroll, benefits and 401(k) programs in a single workflow, reducing admin overhead and fees. Sources say Gusto plans to keep Guideline’s product and team intact while accelerating go‑to‑market across the U.S.